Good news for Australians who are sick of paying more for the same products! Here is the press release:
Since Illamasqua entered the Australian market in 2009 there has been frustration at the inflated pricing of cosmetic products compared to the rest of the world. For too long now, Australian consumers have been forced to pay extortionate prices for beauty products.
So we have a clear message: We are making a stand against the ruthless global giants of cosmetics, who abuse the system by forcing customers to pay up to 61% more than UK prices.
It’s not fair. It’s not right. And it’s not how we want to treat our customers – so it falls to us to make a stand! We are determined to bring a lasting change to the Australian beauty industry by slashing our prices across the entire range and bringing them in-line with the rest of the world.
“As an independent brand we have made it our objective to challenge those aspects of the cosmetics sector that are clearly wrong but remain in place due to the dominance of the cartels who it suits financially to leave things as they have always been.
“The Australian price premium is simply wrong and at best unjustifiable it today’s world. Any principle worth having can come at a cost to uphold.
“For us we are happy to place our future success in Australia in the hands if the Australian cosmetics buyers. If they back us and support our price decrease, I’m sure other brands will be forced to follow suit. The end game could see the Australian beauty buyer better off by thousands of dollars – within a year or two!” Julian Kynaston, Illamasqua Founder
Illamasqua will lead the way in a fight against the greed and exploitation of the beauty establishment in Australia. But first we need you to demonstrate to the industry that if we can make this change happen, you’ll commit to buying our products.
Say ‘Hell no!’ to ruthless global cosmetic giants, and ‘Hell yeah!’ to Illamasqua and a fair price for beauty!
Spread our campaign and help us make as much noise as possible.
Here’s the video!
I’m excited to see where this goes because I’m sick of paying more for the same products.