Review- EyeMajic
May 8, 2011 by Violet
I love me a good gimmick. Give me something shiny with a new feature and I’m all over it XD I’ve seen and tried similar systems to this before with mixed results so when Eyemajic arrived in my post office box from their PR agency I was intrigued.
For those who haven’t seen these before, the basic idea is that these little strips apply fancy eyeshadow for you and are aimed at women who don’t know/don’t have time to apply complicated looks. The pack has enough for 2 applications and costs $4.95 or a 5 pack for $10.95 from Miss Lacy. The two pieces come in a little plastic packet which has a peel off back. Each foam paddle thing has 3 colours which are complimentary. Mine was brown, pink and white. You can see that some of the shadow had rubbed off in the corner of the paddle in transit but not enough to make a difference to the finished look.
The idea is that you press it to your eyelid then drag to the side to apply. You can see from the picture that the paddle was a bit small for my eye but after blending it didn’t matter much.
After once swipe most of the make up was on my eye. Though it wasn’t very easy to apply with precision.
The right eye seems to have a lot more of the white than the left and I couldn’t get them very close to the lash line because of the shape of the paddle. Having an upwards curve at the bottom seems like a good idea but when your eye is closed the curve really needs to point down to match the eye shape.
After the swipe:
Nothing was left on the paddle:
After applying the other one, it looked like there was more of the top silver colour on the right than the left, once it was blended you couldn’t tell though.
I used a brush to blend the colours in and distribute them evenly around the lid and this was the result.
So all in all I like the idea and it’s very easy to use. The colours blended well and while they didn’t look good on me I imagine the colours would go well on someone with a different skin tone. For the long term it would be much more cost effective to just buy a palette of eye shadow, a brush and learn how to apply yourself but these definitely have a place. They would be great for girls just getting started in make up or for girls who don’t normally wear make up at all to use at special events. They don’t require any skill to use and provide a nice result but you also lose out on the ability to completely customize a look to the most flattering one for your skin tone and shape so it’s 50/50.
Verdict- definitely have a purpose and would be great for girls who don’t know how to apply make up. Easy to use, applied smoothly and decent result. DO WANT but for my kid sister (if I actually had one ) or to teach friends how to apply make up or if I only had like 5min to get ready. These would be a good back up plan for last minute outings or to keep in your handbag for emergencies ;) |
Don’t think they’d work so well with us Asian ladies :(. The dark colour wouldn’t line up with our upper eye socket at all.
I think Celeste from Becoming Beautiful did a review for Asian eyes: http://becoming-beautiful.com/2011/05/review-eyemajic-a-quick-and-instant-way-to-amazing-eyes/
personally for the cost, i’d expect them to look heaps better. you can buy a pallette of colours for $5 of BYS and get simillar results smearing 3 colours across ur eyelids. i dunno.
I totally know what you mean and if you just bought a palette you’d get far more than 2 uses out of it :/
Your mobile site isn’t working :( when I click on read more on both my iPad & iPhone, it just flicks back to the top. Cant read stuff now, missing my daily dose of your blog!
Ooo thanks for the heads up, it’s doing it for me too >_< I've disabled it until I can work out the problem. You should be able to at least read them now even if they don't load as fast in the mean time! I'll try to get it sorted tonight, sorry for the trouble!
Those are so great! The’d be great for girls who do a lot of theater (like me!) for when you play two different charecters or have two different costumes, and don’t have time to completly change your makeup between scenes, or the tools to do so. Are these availible in the US?
Oh I didn’t even think of theatre use but you’re right! I’m not sure if these particular ones are available but I’m sure there are other brands that will be if these aren’t!
Avon makes/used to make something just like these. Hard Candy also has strips like this, but patterned instead of solid colors (like leopard print, etc). I’ve been very curious to see how they work in real life. When you first applied them, I could see a lot of color, but once they’re blended out, it’s almost gone.
Overall, I definitely agree it could be useful to someone just learning or in a big hurry, but def not cost effective or pigmented enough. Thanks for the demo!
I totally would love to see the leopard print ones, I think that would be a much more interesting use of the idea because you’re right once they are rubbed in here you can barely see them. That said I wonder if the colours just blend too well with my natural skin and it might look better with another colour. Either way not cost effective for long term!
aw thanks fo the review, I saw them at Sephora, and I was not particularly thrilled about it, so what you said just confirmed my doubts about how useful they are… On top of that I bought a very good primer so now my make up can last from morning to the ed of the night.
Hope you’re ok
Hope you’re all good too!
Once blended I think these look great!
Thanks for sharing :D
No problems! I’m glad you found it useful :D
An informative review! I like how you went over the steps to using these in addition to reviewing the strips. Would be very helpful in actually applying these onto your eyes. I agree in that they seem easy to use and it would be especially helpful in my case, since I don’t use makeup often. Good job!
I’m so glad you liked it ^_^
i think that’s pretty cool for travelling or stashing in your handbag :)
I completely agree for traveling would be really useful especially because they don’t take up much room ^_^
As you say, they definitely have their place in my handbag for emergency makeup situations!
Also great photos – they really do help in demonstrating the product.
I’m really glad you enjoyed :)